When creating your own business Daymond John emphasizes that you do not quit your day job. The grind will be tough and you will have to work on your business in your free time. It will pay off just stay consistent. Your day job will keep you above water while your business gets its footing. Daymond says that the rhythm of your business wont click for 3-4 years, but you likely won’t see real success until year 6 or 7. There really is no such thing as a true over night success. Stay consistent and young in your ideas so that your business evolves with the market. This will keep your business from being one dimensional like Daymond’s News Company reference. Purpose is key, a business with a purpose and goal that is bigger than sales has a high probability of success. Align your business goals and ethics with your personal ones. These fundamental traits about yourself will become fundamental to your business and others who share the same ideals will want to share in your brand.